AI & automation
Connected workflows that make everyday work more efficient.
See the systemsBUSINESS OPERATIONS · MARKETING ENGINEERING
Connecting ideas.
Building systems.
Moving business.
Hi, I’m Jasmine. I turn complex processes and disconnected data into practical tools, clear insights, and better client experiences.
D.C. Metro Area & Remote
FROM COMPLEXITY TO CLARITY
THE CONNECTED WORKFLOWUnderstand the businessStrategy & operations
Connect the right systemsData & automation
Make the next step clearReporting & delivery
Built around people. Powered by technology.
Analytical mind.
Creative approach.
Creative approach.
Data & reporting
Business intelligence that makes complex information useful.
Explore the workClient operations
Thoughtful processes connecting teams, tools, and clients.
View experienceProduct & marketing
From go-to-market planning to technical execution.
Follow my journey8+Years of experience
200+B2B clients in current portfolio
6Featured speaking engagements
2Business & development programs
THE THROUGH LINE
Business perspective.
Technical curiosity.
Hands-on execution.
I work where strategy meets the systems that bring it to life.
My background spans marketing, client operations, analytics, and web development. I’ve owned cross-functional product rollouts, built reporting integrations, and created AI-powered workflows that connect the moving parts of a business.
Today, I lead reporting and operations at Dealers United, supporting a portfolio of 200+ B2B automotive clients. I’m comfortable being both the analytical and creative lead—asking the right questions, then building something useful.
A little more about my backgroundSELECTED WORK
Turning complexity
into something useful.
Selected projects from my professional experience.
Open a project to explore my contribution and tools.
01 / AI & CLIENT OPERATIONS
A shared view of client onboarding
A Claude artifact that ingests CRM data, creates a shared task list, and automatically updates HubSpot.
Explore project
My contribution
Built the artifact to connect CRM information with an actionable onboarding workflow and shared client task list.
Tools & approach
Claude Artifacts · CRM data · HubSpot · Workflow design
Developed at Dealers United. Visual above is a conceptual workflow, not a production screenshot.
02 / DATA & INTEGRATIONS
Bringing marketing data together
API integrations that sync ad reporting, streaming, and email data into Google Sheets.
Explore project
My contribution
Built integrations using Google Apps Script to bring reporting inputs into a shared destination. My wider reporting work includes enterprise BI dashboards using Looker and LookML.
Tools & approach
APIs · Google Apps Script · Google Sheets · Looker · LookML
Developed at Dealers United. Illustration shows the data flow, not client performance.
03 / AI & ANALYTICS
Connecting sales records to GA4
LLM-powered agents and custom RAG workflows to cross-reference sales lists with VIN data.
Explore project
My contribution
Deployed these workflows as part of daily reporting operations, bringing AI-assisted analysis into the process of matching sales records to vehicle data in GA4.
Tools & approach
LLM agents · Retrieval-augmented generation · GA4 · VIN data
Developed at Dealers United. No client records are displayed.
04 / WORKFLOW AUTOMATION
AI-powered meeting analysis
An automated workflow to analyze Zoom meetings, rate efficacy, and email results to executive leadership.
Explore project
My contribution
Built the workflow using n8n and Zapier to connect meeting analysis with a repeatable executive reporting process.
Tools & approach
n8n · Zapier · Zoom · AI analysis · Email automation
Developed at Dealers United. Diagram is illustrative.
ALSO IN MY TOOLKIT
Google tag auditing dashboards · Facebook campaign deployment workflows · SaaS product launches · CRM lead routing
THE JOURNEY
A foundation in marketing.
A focus on what’s next.
From creative campaigns to technical operations, each role has added a new way to solve business problems.
Get my full resumeMAR 2024 — PRESENT
Reporting & Operations Manager
Dealers United / BuyerBridge
Lead reporting strategy, client operations, and cross-functional projects for 200+ B2B clients. Build AI workflows and integrations; support SaaS go-to-market rollouts.
JAN 2021 — MAR 2024
Technical Lead
Dealer Online Marketing Group
Owned technical marketing operations and product rollout for 130+ dealership clients, spanning event tracking, CRM integrations, inventory feeds, and web operations.
JUN 2020 — DEC 2020
Senior Social Media Manager
Insignia Nexus / Insignia SEO
Managed advertising for 26 clients and led Social Media Coordinators. Promoted to Senior Manager in 90 days.
Earlier experience
DEC 2019 — JUN 2020
Digital Strategist & Ad Buyer
Public Blueprint
Directed multichannel digital ad strategy and built a WordPress lead-routing workflow.
APR 2019 — DEC 2019
Performance Manager
Dealer Online Marketing Group
Managed paid campaigns and client strategy, built a HubSpot website, and coordinated the Profitability Summit at Meta’s Austin headquarters.
JAN 2018 — APR 2019
Marketing Specialist
Texas Workforce Commission
Led creative project delivery and managed the launch and UX/UI design of WorkInTexas.com through cross-functional communication.
THE TOOLS BEHIND THE WORK
Strategy, meet execution.
The right mix of business understanding and technical tools.
AI & workflows
Claude · ChatGPT · Gemini · n8n · Zapier · Make
Analytics & data
GA4 · Looker · LookML · BigQuery · SQL · AWS
Web & integrations
HTML · CSS · JavaScript · APIs · Apps Script · Google Tag Manager
Marketing & operations
HubSpot · Meta Ads · Google Ads · MNTN · Go-to-market strategy
ON STAGE & ON SCREEN
Making the technical
feel approachable.
I speak about measurement, reporting, and the tools that help marketers make better decisions.
NADA FEB 2026 · LAS VEGAS
Measuring SEO ROI with GA4
↗ Digital Dealer OCT 2025 · LAS VEGASInsights for SEO in Google’s Looker Studio & GA4
↗TIADA JUL 2025 · GRAPEVINE
Dealers United MAY 2024 · WEBINARSEO Insights in Google: Looker Studio & GA4
ConferenceDecoding Google Analytics 4 for Car Dealerships
↗ NADA JAN 2023 · LAS VEGASWhy Google Tag Manager is Crucial to Digital Ops
↗ Digital Dealer MAY 2022 · TAMPAMaster Ad Tracking with Google Tag Manager
↗BUSINESS FOUNDATION
B.B.A. Marketing
University of Texas San Antonio · 2014–2017
TECHNICAL FOUNDATION
Full Stack Web Development
Austin Coding Academy · 2023–2024
LET’S CONNECT
Have something complex?
Let’s make it work.
Let’s talk about operations, analytics, automation,
or the next useful thing we can build.